I graduated from the University of Michigan School of Dentistry in the summer of 2010. Having spent my entire life in the cold of Michigan, I was ready for a new adventure. A much warmer adventure is what I was seaking so the day after I graduated, I put everything I owned in my new Toyota Camry and drove south to the Promise Land of Texas. I knew no one in Austin, but was ready to start my new career in this exciting city.

I took an associate job as a dentist working for a small group of dental offices. It was a chaotic first job, but I learned a lot about dentistry and how to properly treat patients. As I honed my skills, I also began to learn the business of dentistry and immediately saw that it wasn’t exactly as I had imagined. The offices that I worked at put finances before patients on a regular basis. I became a dentist to help people but found myself being encouraged to help the business and put the needs of my patients second. I knew I had to move on and so I found myself a new path working at a large corporate dental office.

I was assured that this new venture had better morals and I would be given more autonomy. At first, I found this to be true and refreshing. I quickly was offered the opportunity to buy into one of these practices. This gave me the opportunity to own a dental office, yet have support from a large corporate organization that knew how to handle the ins and out of the business of dentistry. The plethora of dental insurances and regulations were more than I wanted to take on myself. With them taking care of that, I was able to focus on building a large and successful dental practice where I spent 8 years serving my community.

As I grew more mature, I realized that the business of dentistry seemed to be creeping into the practice of dentistry evermore. I continued to see my colleagues and profession as a whole choose financial gain over proper patient care. I saw that treatment was getting more expensive and treatment plans larger and larger. It seemed like everywhere I looked dentists were encouraged to drill more in order to bill more. Group think caused my colleagues to justify these new norms and the large corporations, like I had partnered with, were spearheading these new financial gains. I knew this isn’t what I wanted and I decided I would find a way to reverse these measures that were plaguing patients pocket books.

I noticed that the highest profit margins were in the more expensive aspects of dentistry such as crowns, veneers, and implants. I had learned that the cost of fabricating these restorations were no where near the cost that the patient was paying. Crowns cost less than $100 to me but I, along with all of my colleagues, were charging closer to $1500 for this service. This was great for my bottom line, but I found more and more that my patients could not afford the dentistry that they needed. The business of dentistry has a very large overhead and most dentists are generalists that do all aspects of dentistry. I saw this along with other measures make our work too expensive for most. I decided that I would take on the cost of dental crowns and build a business that focused on this procedure exclusively. Instead of looking at how much I could justify charging my patients for my services, I tried to see how low of a price I could charge and still have a successful business. After much thought, Simply Crowns was born.

Simply Crowns is a dental office that goes against the norms of traditional dental practices. We put the patient first and are truly passionate about taking care of our patients oral needs along with their financial situations. By focusing on a single element of dentistry we have been able to maintain the lowest costs in the country for the services that we provide. This has also allowed us to become very efficient and successful in our treatment. Please visit

www.simplycrowns.com to learn more about what we are doing and how we can help you with your oral health needs while keeping your hard earned money in your pocket.